About itervai

Operations technology built by operators.

itervai was founded by operators who have orchestrated and scaled end-to-end supply chain and operations for 9+ figure brands across Amazon, TikTok Shop, and brick-and-mortar retail. We build the systems that let lean teams operate with the clarity of a much larger organization.

ITER

Latin for "path" — root of iterate

VAI

Portuguese for "go" — forward motion

Intelligence at every step

The path forward, intelligently.

Why itervai

9+ figure operator experience

Built by operators who have run supply chains for brands doing nine figures on Amazon. Every system we build draws from real operational decision-making at scale.

Day 1 playbook

Every engagement starts with a proven operational framework, not a blank canvas. We bring the architecture patterns that work and adapt them to your specific workflow.

Built for 2-3 person teams

Enterprise capability without the enterprise headcount. The systems we build are designed for lean teams that need to move fast and operate above their weight class.

Amazon-native architecture

Designed around FBA, AWD, MCF, and the infrastructure Amazon provides from the ground up. No generic SaaS adapted to Amazon — these systems are built for how the network actually works.

Process

A direct path from problem to production.

Discovery

Map the workflow, data dependencies, and the highest-leverage operational problem.

Architecture

Define the system, integrations, and scope before any build work starts.

Build & Ship

Develop the workflow, connect the systems, and ship working software fast.

Deploy & Iterate

Roll it out, measure usage, and keep refining the system in production.

Use Cases

Built for operators at every stage.

DTC launching on Amazon

You have a working DTC brand and you are expanding into Amazon. You need fulfillment, catalog, and reporting systems built for multi-channel from day one.

FBA scaling

You are already on Amazon and growing fast. Restock, inbound, and inventory decisions are getting harder to manage manually across SKUs and warehouses.

Multi-channel operations

You sell across Amazon, DTC, wholesale, and retail. You need one system that connects inventory, fulfillment, and financial reporting across all channels.

Lean team ops

You are a 2-5 person team running a complex operation. You need the systems and automation that larger companies have, without hiring a full ops department.

What we build

Every engagement is scoped to the specific operational problem a client is solving. Common systems we build include:

Operator dashboards connecting inventory, sales, logistics, and finance
Workflow automation for reporting, reconciliation, alerts, and approvals
System integrations across Amazon, ERPs, 3PLs, CRMs, and internal tools
Demand planning tied to replenishment and purchasing decisions
Internal applications for order handling, vendor coordination, and approvals
AI-powered insights layered over operational data

Engagement model

Every engagement uses a custom, quote-based pricing model. We start with a discovery phase to map the operational problem, then define the architecture and scope before any build work begins. You receive a technical approach within one business day of initial contact.

Start a project